Agency pp 157-160 | Cite as

On Partners and Partnership

  • Rick Webb


The act of choosing a partner is a peculiar ritual. Basically, you’re choosing someone with whom you will spend as much time as you would your spouse, and often you’re doing it on little information. You may have just met them. You may have only ever hung out with them in social situations, and never seen them under pressure. Yet you throw our lot in with them, with little more than a hope and a prayer, and try and build something lasting and beautiful with someone that, very often, whom you barely know. You consciously give up some measure of control to this person, making yourself less omnipotent in the process.


Parent Agency Personal Network Primary Partner Naming Service Large Agency 
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  1. 1.
    Paul Graham, Want to Start a Startup?, Y Combinator, (March 2005).Google Scholar

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© Rick Webb 2015

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  • Rick Webb

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