Agency pp 135-154 | Cite as

The Rational

  • Rick Webb


This is where we focus on the nuts and bolts of sales for a services company, and develop a library of tools and tactics that allow us to routinely win new business.


Customer Relationship Management Account Manager Sales Team Business Department Customer Relationship Management System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 3.
    Michael Bush, “Procurement: We’re about Value, Not Price,” Advertising Age, April 26, 2010. Scholar

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© Rick Webb 2015

Authors and Affiliations

  • Rick Webb

There are no affiliations available

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