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Agency pp 103-109 | Cite as

The Emotional

  • Rick Webb

Abstract

Any good advertiser knows that the emotional side of the brain is nirvana when attempting to influence the purchase decision. The emotional side is where we can appeal to factors that cannot be quantitatively measured. The advantage here is that the potential upside result of any argument could far outweigh its expense. So too is this the case in selling your agency. I can say with firsthand knowledge that appealing to the emotional side of the purchase can be tremendously powerful and profitable when trying to sell your company. At The Barbarian Group, we literally had clients who dreamed of working with us and would go out of their way to find projects to do with us. Winning these jobs cost us nothing.

Keywords

Small Shop Great Brand Emotional Side Agency Advertising Great Advertising 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Simon Sinek, “Why Don’t Agencies Advertise?” Brandweek, April 17, 2006, http://sinekpartners.typepad.com/refocus/2006/05/why_dont_ad_age.html.Google Scholar
  2. 2.
    John Hegarty, Hegarty on Advertising (Thames & Hudson. Kindle Edition, 2010), Kindle Locations 554–555.Google Scholar
  3. 4.
    Scott Goodson, “How to Start A Successful Ad Agency,” Forbes, December 5, 2010, http://www.forbes.com/sites/marketshare/2010/12/05/how-to-start-a-succesful-ad-agency/2/.Google Scholar

Copyright information

© Rick Webb 2015

Authors and Affiliations

  • Rick Webb

There are no affiliations available

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