Agency pp 95-101 | Cite as

The Basics

  • Rick Webb


This is the immutable truth: the work you have already done is 90 percent of your new business effort. Every marketer looking to hire a company like yours should want good work, and ignoring the past work of a company would be, to put it mildly, idiotic. This should go without saying.


Good Work Past Work Business Effort Talented Person Business Department 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 1.
    John Hegarty, Hegarty on Advertising (Thames & Hudson. Kindle Edition, 2010), Kindle Location 1342–1343.Google Scholar
  2. 2.
    Cosima Marriner, “We’re Only Three Phone Calls from Disaster,” The Guardian, November 30, 2005, Scholar
  3. 3.
    Rae Ann Fera, “10 Ways to Fix the Agency Pitch Process,” Fast Company, March 7, 2002, Scholar

Copyright information

© Rick Webb 2015

Authors and Affiliations

  • Rick Webb

There are no affiliations available

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