Abstract
This is the immutable truth: the work you have already done is 90 percent of your new business effort. Every marketer looking to hire a company like yours should want good work, and ignoring the past work of a company would be, to put it mildly, idiotic. This should go without saying.
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Notes
John Hegarty, Hegarty on Advertising (Thames & Hudson. Kindle Edition, 2010), Kindle Location 1342–1343.
Cosima Marriner, “We’re Only Three Phone Calls from Disaster,” The Guardian, November 30, 2005, http://www.guardian.co.uk/media/2005/nov/30/business.advertising.
Rae Ann Fera, “10 Ways to Fix the Agency Pitch Process,” Fast Company, March 7, 2002, http://www.fastcocreate.com/1680035/10-ways-to-frx-the-agency-pitch-process.
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© 2015 Rick Webb
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Webb, R. (2015). The Basics. In: Agency. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-50122-6_12
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DOI: https://doi.org/10.1007/978-1-137-50122-6_12
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