This is the immutable truth: the work you have already done is 90 percent of your new business effort. Every marketer looking to hire a company like yours should want good work, and ignoring the past work of a company would be, to put it mildly, idiotic. This should go without saying.
KeywordsGood Work Past Work Business Effort Talented Person Business Department
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- 1.John Hegarty, Hegarty on Advertising (Thames & Hudson. Kindle Edition, 2010), Kindle Location 1342–1343.Google Scholar