Abstract
The final chapter sums up the major points discussed in the book, and associates the major models of consumer behaviour developed in the business literature with the area of HE consumer choice. The chapter begins with the rationale for studying HE choice and connects it with the “black box” model, while indicating its relevance to HE institutions. Special attention is given to the authors’ proposed model for conducting research aimed at testing the importance of a range of antecedents of HE choice, based on the evidence and analysis set out in previous chapters. The chapter ends with an analysis of the concept and process of market segmentation that is central to HE consumer choice, and with final critical insights into the meaning of HE consumer behaviour and the research on HE choice in the future.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Brown, R. (2011). The March of the Market. In M.Molesworth, Scullion R., & E. Nixon (Eds), The Marketisation of Higher Educatioin and the Student as Consumer (pp. 11–24). Abingdon: Routledge.
Chowdry, H., Crawford, C., Dearden, L., Goodman, A., & Vignoles, A. (2013). Widening participation in higher education: analysis using linked administrative data. Journal of the Royal Statistical Society: Series A (Statistics in Society), 176,(2): 431–457.
El Nemar, S. & Vrontis, D. (2014). What factors do student choice models identify as aspects of influence over school leavers when selecting a university in Lebanon? Paper presented at: 7th Annual EuroMed Conference of the EuroMed Academy of Business, 18–19 September 2014, Kristiansand, Norway, Available online at: http://doc.utwente.nl/95630/1/euromed2014–book–of–proceedings–2015–02–23–FINA. pdf#page=632, (Accessed: 17 August 2015).
Hemsley-Brown, J. (1999). College choice: perceptions and priorities. Educational Management and Administration, 27,(1): 85–98.
Hemsley-Brown, J. (2011). Market heal thyself: the challenges of a free marketing in higher education. Journal of Marketing for Higher Education, 21,(2): 115–132.
Hemsley-Brown, J. (2012). The best education in the world: reality, repetition or cliché? International students’ reasons for choosing an English university. Studies in Higher Education, 37,(8): 1005–1022.
Hemsley-Brown, J. (2015). Getting into a Russell Group university: high scores and private schooling. British Educational Research Journal, 41,(3): 398–422.
Hemsley-Brown, J. & Oplatka, I. (2015). University choice: what do we know, what don’t we know and what do we still need to find out? International Journal of Educational Management, 29,(3): 254–274.
Kotler, P. & Armstrong, G. (2013). Principles of Marketing (Global Edition). (15th ed.) Harlow: Pearson Education.
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2014). Principles of Marketing 6th European Edition. Harlow: Pearson Education.
Oplatka, I. (2010). The Legacy of Educational Administration: A historical analysis of an academic field. Frankfurt am Main: Peter Lang.
Price, I., Matzdorf, F., Smith, L., & Agahi, H. (2003). The impact of facilities on student choice of university. Facilities, 21,(10): 212–220.
Reay, D., Davies, J., David, M., & Ball, S. J. (2001). Choices of degree or degrees of choice? Class, “race” and the higher education choice process. Sociology, 35,(4): 855–874.
Vrontis, D., Thrassou, A., & Melanthiou, Y. (2007). A contemporary higher education student-choice model for developed countries. Journal of Business Research, 60,(9): 979–989.
Author information
Authors and Affiliations
Copyright information
© 2016 Jane Hemsley-Brown and Izhar Oplatka
About this chapter
Cite this chapter
Hemsley-Brown, J., Oplatka, I. (2016). Conclusion: Modelling Higher Education Consumer Choice. In: Higher Education Consumer Choice. Palgrave Pivot, London. https://doi.org/10.1007/978-1-137-49720-8_6
Download citation
DOI: https://doi.org/10.1007/978-1-137-49720-8_6
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-69795-3
Online ISBN: 978-1-137-49720-8
eBook Packages: Business and ManagementBusiness and Management (R0)