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Group Aspects of Consumer Behaviour

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Higher Education Consumer Choice

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Abstract

The third chapter focuses on group aspects of consumer behaviour and introduces the social context of decision-making by examining social class categories. The social and cultural influences on higher education consumer choice are analysed based on prior research in HE consumer choice, and, based on the model presented in Chapter 2, include: social characteristics including social class, social disadvantage, socio-economic-status (SES) and cultural characteristics, comprising ethnicity and race, immigration factors, religious affiliation and international students. The final section provides a critical summary and raises issues about equality and equal opportunity, moral and ethical dilemmas, and multiculturalism.

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Authors and Affiliations

  1. University of Surrey, UK

    Jane Hemsley-Brown

  2. Tel Aviv University, Israel

    Izhar Oplatka

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  1. Jane Hemsley-Brown
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  2. Izhar Oplatka
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© 2016 Jane Hemsley-Brown and Izhar Oplatka

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Hemsley-Brown, J., Oplatka, I. (2016). Group Aspects of Consumer Behaviour. In: Higher Education Consumer Choice. Palgrave Pivot, London. https://doi.org/10.1007/978-1-137-49720-8_4

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