Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company

  • Rosina Márquez-Reiter
  • Sara Orthaber
  • Dániel Z. Kádár


In an increasingly mobile and social world, the marketing battle is going digital. A good example was advertising for the 2014 Brazil World Cup.1 Traditional media sectors, including TV and radio, enjoyed their usual advertising revenue but the real winners, in terms of direction of marketing resources and effort, were social media such as Twitter, You Tube and Facebook.


Status Update Computer Mediate Communication Promotional Message Chat Online Page Moderator 
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Copyright information

© Rosina Márquez-Reiter, Sara Orthaber and Dániel Z. Kádár 2015

Authors and Affiliations

  • Rosina Márquez-Reiter
  • Sara Orthaber
  • Dániel Z. Kádár

There are no affiliations available

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