Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company
In an increasingly mobile and social world, the marketing battle is going digital. A good example was advertising for the 2014 Brazil World Cup.1 Traditional media sectors, including TV and radio, enjoyed their usual advertising revenue but the real winners, in terms of direction of marketing resources and effort, were social media such as Twitter, You Tube and Facebook.
KeywordsStatus Update Computer Mediate Communication Promotional Message Chat Online Page Moderator
Unable to display preview. Download preview PDF.
- C. Antaki, 1994, Explaining and arguing: the social organization of accounts (London: Sage).Google Scholar
- C. Antaki, E. Ardévol, F. Núñez and A. Vayreda, 2005, “For she who knows who she is: Managing accountability in online forum messages,” Journal of Computer-Mediated Communication, 11(1).Google Scholar
- L. Dersley, 1998, “Complaining and arguing in everyday conversation,” Unpublished DPhil dissertation, University of York, UK.Google Scholar
- J.J. Gibson, 1979, The ecological approach to perception (London: Houghton Mifflin).Google Scholar
- E Goffman, 1981, Forms of talk (Philadelphia: University of Pennsylvania Press).Google Scholar
- J. Lambaise, 2010, “Hanging by a thread: topic development and death in an online discussion of breaking news,” Language@Internet, 7, Article 8.Google Scholar
- J. Meredith, 2014, “Chatting online: comparing spoken and online written inter action between friends,” Doctoral thesis, Loughborough University.Google Scholar
- H. Sacks, 1992, Lectures on conversation Vols 1 and 2, edited by Gail Jefferson (Oxford: Blackwell).Google Scholar