Abstract
Your assistant is your face and voice to the world. You have to choose this person carefully because you will be judged by whom you select to represent you. What is the image you want to project? Is your assistant successfully projecting this image?
The way the assistant projects an air of proficiency, trust, poise, all reflect on the executive he or she is supporting.
—Dr. Marshall Goldsmith, Author, What Got You Here Won’t Get You There
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Notes
Angella Johnson. “Wonder Why the Royal Family Are Suddenly Getting Everything Right? Meet the VERY Discreet New Power behind the Throne Read More” Daily Mail, UK, July 28, 2011. Accessed February 7, 2015. http://www.dailymail.co.uk/news/article-1389606/Wonder-Royal-Family-suddenly-getting-right-Meet-VERY-discreet-new-power-throne.html.
Hopkins, Tom “Getting Past Gate Keepers” Tom Hopkins. January 1, 2006. Accessed February 25, 2015. http://www.tomhopkins.com/article5.html.
O’Connell, Michael. “A&E Welcome s Phil Robertson Back to ‘Duck Dynasty’” The Hollywood Reporter. December 27, 2013. Accessed February 6, 2015. http://www.hollywoodreporter.com/live-feed/a-e-welcomes-phil-robertson- 667647.
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© 2015 Jan Jones
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Jones, J. (2015). Your Ultimate PR Person. In: The CEO’s Secret Weapon. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-44424-0_4
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DOI: https://doi.org/10.1007/978-1-137-44424-0_4
Publisher Name: Palgrave Macmillan, New York
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