Exploring Characteristics of Current and Potential Performing Arts Attenders

  • Joanne Scheff Bernstein


Effective marketing communications appeal to each target customer’s core values, lifestyle, and interests. It is crucial for arts marketers to stay up to date with the changing attitudes and expectations of their current patrons. Also, arts marketers must develop and implement strategies that attract new audiences while continuing to build loyalty and frequency among current audience segments.


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© Joanne Scheff Bernstein 2014

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  • Joanne Scheff Bernstein

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