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Differentiation

  • Nigel Hollis

Abstract

“Differentiation is the essence of strategy.”

Keywords

Brand Equity Price Premium Store Brand Brand Experience Funny Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Nigel Hollis 2013

Authors and Affiliations

  • Nigel Hollis
    • 1
  1. 1.Millward BrownUSA

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