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Resonance

  • Nigel Hollis

Abstract

A clearly defined purpose—and a company organized to deliver that purpose—will do little to build brand value if the brand’s offerings are not useful and relevant to consumers. The brand must offer something that consumers need or want at a price they are willing to pay. But strong brands are built on more than creating satisfied customers; strong brands also strike an emotional chord with consumers. Strong brands resonate.

Keywords

Small Business Credit Card Target Audience Marketing Campaign Personal Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Nigel Hollis 2013

Authors and Affiliations

  • Nigel Hollis
    • 1
  1. 1.Millward BrownUSA

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