What Makes Your Brand Meaningfully Different?
For many years, a smooth green stone has sat on my desk. It’s a piece of serpentine that I was given when I visited an artist’s workshop in Scotland as a small child. Truthfully, it’s a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me. People have always been drawn to ascribe meaning to inanimate objects—often more meaning than is justified by those objects’ functional benefits.
KeywordsMeaningful Difference Price Premium Fair Price Social Meaning Cultural Meaning
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