Fact: If you work in marketing, then you care a heck of a lot more about your brand than your consumers do.
KeywordsMarketing Communication Conscious Attention Strong Brand Great Brand Brand Ideal
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Unable to display preview. Download preview PDF.
- 3.Douglas Holt, How Brands Become Icons: The Principles of Cultural Branding (Boston: Harvard Business School Publishing Corp, 2004).Google Scholar
- 5.Louis V. Gerstner, Who Says Elephants Can’t Dance?: Leading a Great Enterprise through Dramatic Change (New York: HarperBusiness, 2002).Google Scholar
- 6.Jim Stengel, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies (New York: Crown Business, 2011), Chapter 7.Google Scholar
© Nigel Hollis 2013