Make the Most of Your Brand

  • Nigel Hollis


Fact: If you work in marketing, then you care a heck of a lot more about your brand than your consumers do.


Marketing Communication Conscious Attention Strong Brand Great Brand Brand Ideal 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 3.
    Douglas Holt, How Brands Become Icons: The Principles of Cultural Branding (Boston: Harvard Business School Publishing Corp, 2004).Google Scholar
  2. 5.
    Louis V. Gerstner, Who Says Elephants Can’t Dance?: Leading a Great Enterprise through Dramatic Change (New York: HarperBusiness, 2002).Google Scholar
  3. 6.
    Jim Stengel, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies (New York: Crown Business, 2011), Chapter 7.Google Scholar

Copyright information

© Nigel Hollis 2013

Authors and Affiliations

  • Nigel Hollis
    • 1
  1. 1.Millward BrownUSA

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