The recent increase in toy recalls can be rationalized in many ways. More toys are sold now than ever before, while at the same time, regulations have become stricter. Thanks to electronic media, society now has a heightened awareness about product safety and, in turn, a correspondingly stronger paranoia. Certainly, children’s products must be held to the highest possible safety standards, but companies will still make errors, and slippages may occur anywhere in global supply chains. There is no lack of explanations for the increased number of recalls and no dearth of factors that could result in recalls.
KeywordsProduct Safety Global Supply Chain Defective Product Excess Lead Windshield Wiper
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- 2.Chen and colleagues use the label proactive to denote recalls without incidents, injuries, or deaths, and use the label passive to denote those with incidents, injuries, or deaths. Please see Y. Chen, S. Ganesan, and Y. Liu, “Does a Firm’s Product-Recall Strategy Affect its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises,” Journal of Marketing 73 (2009): 214–226.CrossRefGoogle Scholar
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