Member Acquisition and Retention in Associations

  • Mark A. Hager
  • Emma Juaneda-Ayensa
  • Fernando A. Nogueira
  • Mikulas Pstross
  • David H. Smith


This chapter reviews research on the acquisition-recruitment of members and the retention versus turnover of members of different kinds of membership associations (MAs) around the world. The leadership-management perspective of this chapter differs from the basic research perspective of Part IV, on why people participate. For civic and community-based MAs, institutional context and internal organizational characteristics are key influences. For religious congregations, we describe research in religiously free societies versus more restrictive ones. For professional associations, we examine whether national and international forces versus the strength and viability of local framework influence primarily member attraction and maintenance. The chapter also points briefly to research on acquisition and retention of members in political parties, alumni associations, credit unions, worker cooperatives, solidarity associations, and emergency response teams.


Voluntary Organization Voluntary Association Voluntary Sector Societal Context Social Movement Organization 


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Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Mark A. Hager
    • 1
  • Emma Juaneda-Ayensa
    • 2
  • Fernando A. Nogueira
    • 3
  • Mikulas Pstross
    • 4
  • David H. Smith
    • 5
  1. 1.USA
  2. 2.Spain
  3. 3.Brazil
  4. 4.Czech Republic
  5. 5.USA

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