Abstract
Today’s North American mainstream society immediately recognizes the sound of blues as an expression of hardship. Evidence of this is easy to find: in television advertising, the authentic art of blues guitar regularly calls to a pre-middle-aged, hard-working, need-a-beer population and provides a background for the consumer’s search for satisfaction. Words are no longer required; instead, product advertisers replace the lyrics with a visual image, effectively manipulating the vocal poetics of desire.
Oh, can’t you hear that wind howl? (Robert Johnson, “Come On In My Kitchen”) Gehyrest pu…? [Do you hear…?]
— Wulf and Eadwacer, 1.16a [or W&E, 1.16a]
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© 2006 M.G. McGeachy
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McGeachy, M.G. (2006). Conclusion: Strange Yet Familiar. In: Lonesome Words. The New Middle Ages. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-11765-6_6
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DOI: https://doi.org/10.1007/978-1-137-11765-6_6
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-73172-5
Online ISBN: 978-1-137-11765-6
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