Lessons from Japanese Firms’ Strategies in Asia
The regional Asian currency crises of 1997–1998 complicated but failed to diminish foreign firms’ ardor for the region. Asia includes many of the world’s fastest growing markets, and promises to be a dynamic and fiercely competitive arena for decades to come. Both before and after the crises, firms have attempted to devise trade and investment strategies that would give them a competitive advantage over their rivals.
KeywordsEurope Polyethylene Marketing Expense Product Line
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