Kids for Sale: Corporate Culture and the Challenge of Public Schooling

  • Henry A. Giroux

Abstract

One of the most important legacies of American public education has been providing students with the critical capacities, knowledge, and values that enable them to become active citizens striving to build a stronger democratic society. Within this tradition, Americans have defined schooling as a public good and a fundamental right.1 Such a definition rightfully asserts the primacy of democratic values over corporate culture and commercial values. Schools are an important indicator of the well-being of a democratic society. They remind us of the civic values that must be passed on to young people in order for them to think critically, to participate in power relations and policy decisions that affect their lives, and to transform the racial, social, and economic inequities that limit democratic social relations. Yet as crucial as the role of public schooling has been in American history, it is facing an unprecedented attack from proponents of market ideology who strongly advocate the unparalleled expansion of corporate culture.2

Keywords

Sugar Transportation Income Nicotine Marketing 

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Notes

  1. 1.
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    This issue is taken up in great detail in Molnar, Giving Kids the Business. For a more general analysis of the relationship between corporate culture and schooling, see Joe Kincheloe and Shirley Steinberg, eds., KinderCulture: The Corporate Construction of Childhood (Boulder, Colo.: Westview, 1997).Google Scholar
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  32. 55.
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Copyright information

© Henry A. Giroux 2000

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  • Henry A. Giroux

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