Mapping Latinidad

Language and Culture in the Spanish TV Battlefront
  • Arlene Dávila


The letters above were sent to the editor of Hispanic Magazine in reaction to an earlier article announcing the development of “Must Sí TV,” the first television programming service targeting bilingual and English-dominant Latinos. Both letters evidence how closely intertwined specific media developments are with the very heated language debate among Latinos. The question of whether Spanish is integral to Latino identity is one that the Spanish-language TV networks have historically made central to their own marketing by positing Spanish—and accordingly themselves—as primary conduits of Latinidad, although not without controversy and criticism. The first reader’s disappointment at the Spanish TV networks’ lack of representation of his culture and the seconds concern that she would be too assimilated if she did not speak Spanish evidence the kind of dilemmas that arise from the strict association of the Spanish language with U.S. Latinidad.1


Spanish Language Language Ideology Cultural Citizen Dominant Norm Linguistic Repertoire 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Claudia Sadowski-Smith 2002

Authors and Affiliations

  • Arlene Dávila

There are no affiliations available

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