Abstract
When it comes to effective marketing, timing is everything. Car salesmen know this, as do stock market analysts, media industry specialists, documentary filmmakers, and White House political advisors. So it came as little surprise when, less than a week before the one-year anniversary of the September 11, 2001, terrorist attacks on the World Trade Center and Pentagon, White House Chief of Staff Andrew H. Card, Jr. publicly revealed a sage piece of the Bush administration’s marketing wisdom: “you don’t introduce new products in August.”1
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Notes
Stuart Ewen, All Consuming Images: The Politics of Style in Contemporary Culture. Revised edition (New York: Basic Books, 1988, 1999), p. 268.
Lauren Berlant and Elizabeth Freeman, “Queer Nationality,” in Fear of a Queer Planet, Michael Warner, ed. (London and Minneapolis: University of Minnesota Press, 1993), 193–229. Citation is from pp. 194–95.
Jean Baudrillard Selected Writings (Cambridge: Polity, 1988).
Kaja Silverman, Male Subjectivity at the Margins (New York and London: Routledge, 1992), 65–90.
Sigmund Freud, Beyond the Pleasure Principle (New York and London: W.W. Norton, 1990).
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© 2005 Dana Heller
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Heller, D. (2005). Introduction: Consuming 9/11. In: Heller, D. (eds) The Selling of 9/11. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-08003-5_1
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DOI: https://doi.org/10.1007/978-1-137-08003-5_1
Publisher Name: Palgrave Macmillan, New York
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