Globalization in Perspective
This concluding chapter surveys a range of the conceptual issues and arguments that have been raised by the ‘globalization debate’, within this volume and elsewhere. It argues that contemporary tendencies towards globalization are driven as much by the purposes of pertinent actors as they are by irresistible forces external to human volition and beyond human control. This central dualism within globalization exposes the gross simplicity of many of the more abrupt references to the nature and imperatives of the ‘new global economy’ made by academics, politicians and business leaders. The contemporary world is characterized by a considerable multiplicity of purposes which highlight the controversial nature of globalization, namely its incomplete condition and the very real possibility of its reversal, in whole or in part, in the foreseeable future.
KeywordsCrystallization Europe Marketing Defend Stim
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