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Introduction

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Cultures of Commerce

Abstract

Toward the end of the nineteenth century, the United States experienced the birth of a nationally integrated business culture. Through both horizontal and vertical integration, as well as the development of the modern corporation, the size of many manufacturing companies increased dramatically As the second industrial revolution ushered in an era of mass production, modern practices of sales and distribution were developed to stimulate consumption, generating new tiers of managerial, clerical, and sales staff.

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© 2006 Elspeth H. Brown, Catherine Gudis, and Marina Moskowitz

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Brown, E.H., Gudis, C., Moskowitz, M. (2006). Introduction. In: Brown, E.H., Gudis, C., Moskowitz, M. (eds) Cultures of Commerce. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-07182-8_1

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  • DOI: https://doi.org/10.1007/978-1-137-07182-8_1

  • Publisher Name: Palgrave Macmillan, New York

  • Print ISBN: 978-1-4039-7050-3

  • Online ISBN: 978-1-137-07182-8

  • eBook Packages: Palgrave History CollectionHistory (R0)

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