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Advertisements for Ourselves: Being and Time in a Promotional Economy

  • Jean-Christophe Agnew

Abstract

What is your archetypal image of commerce? Is it a seventeenth-century Flemish fair? An eighteenth-century London coffeehouse? A nineteenth- century Moroccan souk? A twentieth-century commodities pit? Fill in the blank. As twenty-first-century commerce slips— click by click— into the placeless void of on-line transactions, nostalgia prods us to remember, or to invent, the intimacies of the arms-length transaction: the cries of street-hawkers, the boasts of market-day vendors, the piles of fresh produce, and the jingle of coin; the higgling, haggling, and handshakes of the open market. Consider for a moment just how many economic textbooks preface their graphs and equations with quaint images of the agora or the bourse. Images that animate the abstractions to follow; images that give life and heft— action and architecture— to the weightless equilibria of supply and demand. Images that naturalize what may seem altogether denatured on paper or flat panel screen.

Keywords

Orange Juice Service Encounter Consumer Culture Leisure Class Manage Heart 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

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Copyright information

© Elspeth H. Brown, Catherine Gudis, and Marina Moskowitz 2006

Authors and Affiliations

  • Jean-Christophe Agnew

There are no affiliations available

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