Video-Identity: Images and Sounds of Citizenship Construction in Brazil
This chapter describes the use of video screenings in public places as a strategy to change the illegal situation of community media in Brazil. Through the theoretical interpretation of “Repórteres de Bairro” (Neighborhood Reporters), a media literacy project in Rio de Janeiro from 1994 to 2000, it shows how a set of production and screening techniques labeled “street television” were used to enhance collective and individual identities in an intertwined process.
KeywordsCommercial Television Video Production Broadcasting Communication Public Television Discursive Analysis
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