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Introduction

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The Power of Global Community Media

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Abstract

Historically, it has been argued that ever since the Bible was translated into the vernacular a clamor began for access to message-making; now, in the current era of revolutionary changes in the field of technology throughout the world—when we are dealing with bloggers, map-makers, podcasters, wikis, YouTubers, EBay users, NetFlixers, text message senders and receivers, and any number of cyber-dissidents—it is critical to consider the role of community media toward that process. Media Development (“What is the special significance of community media to civil society?” 2002) may say it best:

Community media provide a vital alternative to the profit-oriented agenda of corporate media. They are driven by social objectives rather than the private, profit motive. They empower people rather than treat them as passive consumers, and they nurture local knowledge rather than replace it with standard solutions. Ownership and control of community media is rooted in, and responsible to, the communities they serve. And they are committed to human rights, social justice, the environment and sustainable approaches to development. (p. 1)

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Authors
  1. Linda K. Fuller
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  1. Wilbraham, MA, USA

    Linda K. Fuller

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© 2007 Linda K. Fuller

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Fuller, L.K. (2007). Introduction. In: Fuller, L.K. (eds) The Power of Global Community Media. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-01625-6_1

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