Strategy Planning and Scenario Thinking

  • Ruud Weijermars


Traditional Strategy Planning sets positions, targets, and milestones. In modern society, a mere survival strategy will barely suffice to maintain your current level of success. The fundamental basis of your competitive advantage lies in the rapid unlocking of tacit knowledge. Your Strategy Planning therefore must be directed to apply such tacit knowledge. Scenario Thinking is used to prepare for the unthinkable. Project Options and Strategy Plans must focus on innovation opportunities and capitalize on knowledge of future markets. This approach reveals the strategic drivers in your industry. Increasing the Organizational Learning speed is therefore a strategic objective in itself that brings you a competitive advantage.


Tacit Knowledge Strategy Plan Gasoline Price Project Option Merge Firm 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London Limited  2011

Authors and Affiliations

  1. 1.Department of GeotechnologyDelft University of TechnologyDelftThe Netherlands
  2. 2.Alboran Energy ConsultantsDelftThe Netherlands

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