“Design … but of What”?
Researchers in the field of design are often challenged by outsiders with the question “design… but of what?”, as if their insights, research results and proposals were specific to a given field of human activity. This misinterpretation is easy to dispel if one looks at the vast and growing effort in disciplines both technical and non-technical, to bring greater rationality and rigor of method to design. The paper has the objective of discussing issues that are likely to challenge design researchers and practitioners in the near future, based on both the diffusion of design-related concepts and on the growingly complex nature of artifacts and of the context in which they are developed.
KeywordsSupply Chain Business Model Product Life Cycle Quality Function Deployment Harvard Business Review
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