• John Stark
Part of the Decision Engineering book series (DECENGIN)


The product is important. Whether it’s a chair, a beverage, an aircraft or an anaesthetic, it’s the product, and perhaps some related services, that the customer wants. The product is the source of company revenues. Without a product, the company does not need to exist and will not have any customers. Without a product, there will not be any related services.


Serial Number Product Family Potential Customer Product Lifecycle Management Stearyl Alcohol 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag London Limited  2011

Authors and Affiliations

  1. 1.GenevaSwitzerland

Personalised recommendations