Product Pain

Part of the Decision Engineering book series (DECENGIN)


Products, in particular global products, offer companies the opportunity of billions of dollars of sales revenues. However, without the right product and the right product deployment capability, the opportunity will be lost. Even worse, customers and other product users may be killed. Billions of dollars may be lost. Executive reputations will be tarnished. Company workers may lose their jobs.


Product Development Bovine Spongiform Encephalopathy Product Lifecycle Methyl Isocyanate Challenger Space Shuttle 

Copyright information

© Springer-Verlag London Limited  2011

Authors and Affiliations

  1. 1.GenevaSwitzerland

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