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Product Pain

  • John Stark
Chapter
Part of the Decision Engineering book series (DECENGIN)

Abstract

Products, in particular global products, offer companies the opportunity of billions of dollars of sales revenues. However, without the right product and the right product deployment capability, the opportunity will be lost. Even worse, customers and other product users may be killed. Billions of dollars may be lost. Executive reputations will be tarnished. Company workers may lose their jobs.

Keywords

Product Development Bovine Spongiform Encephalopathy Product Lifecycle Methyl Isocyanate Challenger Space Shuttle 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag London Limited  2011

Authors and Affiliations

  1. 1.GenevaSwitzerland

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