The Web, the Home and the Search Engine
The web search engine has come to occupy a central position in our information-seeking habits as citizens. This chapter explores the genesis of the idea of a search engine, and how this mechanism has developed in the web context. Search engines have adapted to the world of the web (in particular, to users and to the uses to which they have been put), and users, advertisers and website owners have adapted to web search engines. The web, and its central role in our lives, is now almost inconceivable without them.
KeywordsSearch Engine Anchor Text Home User Library Catalogue Landing Page
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