Public perceptions of energy efficiency and recycling: how these can inform the communications and design processes

  • Sharon Joyce
  • Joan Harvey
  • Peter Norman


This paper presents two studies into energy efficiency and recycling whose aim is to explain why behaviour of the public continues largely to disregard the available advice and knowledge. Three factors for attitudes to recycling were found; sex and nationality differences were found in both attitudes and behaviour. Attributional analyses suggests that non-sustainability issues may govern people’s responses to recycling. Results are discussed with reference to the implications for designers.


Nationality Difference Attitude Item Sustainable Behaviour Probabilistic Safety Assessment Money Issue 


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Copyright information

© Springer-Verlag London 2004

Authors and Affiliations

  • Sharon Joyce
    • 1
  • Joan Harvey
    • 1
  • Peter Norman
    • 1
  1. 1.Engineering Design CentreUniversity of NewcastleNewcastle upon TyneUK

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