Feasible Concept: Conceptual Design
Once a design problem has been defined and a formal design specification developed there is sufficient information for a concentrated effort on conceptual design. Perhaps ideas have already been collected from earlier thinking or “inventions” have begun to surface. This can all be put to good use in generating the most ideas possible in the time available, then selecting and evaluating them to determine the most promising candidates for development. A large number of techniques are available for generating and handling ideas, starting with those described decades ago by Jones (1970), and it is up to the design manager to orchestrate their use in the most effective way.
KeywordsConceptual Design Design Team Design Manager Divergent Thinking Solution Principle
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