Advertisement

Virtual Fashion Play as Embodied Identity Re/Assembling: Second Life Fashion Bloggers and Their Avatar Bodies

  • Christine Liao
Chapter
Part of the Springer Series in Immersive Environments book series (SSIE)

Abstract

Second LifeTM fashion bloggers use the virtual environment as a place to re/construct different assemblages of self, thereby creating new potential for and experiences of subjectivity. Drawing on theories of embodiment and Deleuze and Guattari’s (A thousand plateaus: Capitalism and schizophrenia. (B. Massumi, Tran.). University of Minnesota Press, Minneapolis, 1987) theories of the Body without Organs, assemblage, and becoming, I propose virtual fashion play as a process through which people continually construct and deconstruct identity. The inquiry centres on two questions: What is the relationship between bloggers and their avatars? How do bloggers construct identities through fashion? The fashion bloggers referenced do not see themselves as constructing identities that are separate from the identities of their physical lives. However, their avatars do have an impact on their physical selves. Their physical and virtual bodies are integrated as they re/assemble identities, and virtual fashion offers a technology of self that expresses practices of identity.

Keywords

Body Image Virtual World Physical World Physical Body Identity Construction 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Ajana, B.: Disembodiment and cyberspace: A phenomenological approach. Electron. J. Sociol. (2005). Retrieved from http://www.sociology.org/content/2005/tier1/ajana.html
  2. Ballengee-Morris, C.: A raining afternoon growing younger and wiser. Vis. Cult. Gend. 4, 21–34 (2009)Google Scholar
  3. Balsamo, A.: Technologies of the Gendered Body: Reading Cyborg Women. Duck University Press, Durham (1996)Google Scholar
  4. Braidotti, R.: Nomadic Subjects: Embodiment and Sexual Difference in Contemporary Feminist theory. Columbia University Press, New York (1994)Google Scholar
  5. Braidotti, R.: Metamorphoses: Towards a Materialist Theory of Becoming. Polity Press, Cambridge (2002)Google Scholar
  6. Buchanan, I.: The problem of the body in Deleuze and Guattari, or what can a body do? Body Soc. 3(3), 73–91 (1997)MathSciNetCrossRefGoogle Scholar
  7. Budgeon, S.: Identity as an embodied event. Body Soc. 9(1), 35–55 (2003)CrossRefGoogle Scholar
  8. Calefato, P.: The clothed body. (L. Adams, Tran.).Berg, New York (2004)Google Scholar
  9. Cixous, H.: Sonia Rykiel in Translation. In: Benstock, S., Ferriss, S. (eds.) On Fashion, pp. 95–99. Rutgers University Press, New Brunswick (1994)Google Scholar
  10. Cruikshank, L.R.: Avatar dreams: An ethnography of desire for the virtual body. Master’s thesis. Queen’s University, Kingston (2001)Google Scholar
  11. Davis, F.: Fashion, Culture, and Identity. The University of Chicago Press, Chicago (1992)Google Scholar
  12. Deleuze, G.: Two regimes of madness. In: Lapoujade, D. (ed.) (Hodges, A., Taormina, M. Trans.). Semiotext(e), New York (2006)Google Scholar
  13. Deleuze, G., Guattari, F.: A thousand plateaus: Capitalism and schizophrenia. (B. Massumi, Tran.). University of Minnesota Press, Minneapolis (1987)Google Scholar
  14. Entwistle, J.: The Fashioned Body: Fashion, Dress and Modern Social Theory. Polity Press, Cambridge (2000)Google Scholar
  15. Garoian, C.R., Gaudelius, Y.M.: Specatacle Pedagogy: Art, Politics, and Visual Culture. State University of New York Press, Albany (2008)Google Scholar
  16. Grosz, E.: Volatile Bodies: Toward a Corporeal Feminism. Indiana University Press, Bloomington (1994)Google Scholar
  17. Hayles, N.K.: How We Became Posthuman: Virtual Bodies in Cybernetics, Literature, and Informatics. The University of Chicago Press, Chicago (1999)Google Scholar
  18. Hebdige, D.: Subculture: The Meaning of Style. Routledge, London (1979)CrossRefGoogle Scholar
  19. Hollander, A.: Seeing Through Clothes. University of California Press, Los Angeles (1993)Google Scholar
  20. Jordan, T.: Collective bodies: Raving and the politics of Gilles Deleuze and Felix Guattari. Body Soc. 1(1), 125–144 (1995)CrossRefGoogle Scholar
  21. La Ferla, R.: No budget, no boundaries: It’s the real you. New York Times, p. E1 (2009, October 22)Google Scholar
  22. Lipovetsky, G.: The Empire of Fashion: Dressing Modern Democracy. Princeton University Press, Princeton (1994)Google Scholar
  23. Markula, P.: Deleuze and the body without organs: Disreading the fit feminine identity. J Sport Soc. Issues 30(1), 29–44 (2006)CrossRefGoogle Scholar
  24. Massumi, B.: A User’s Guide to Capitalism and Schizophrenia: Deviations from Deleuze and Guattari. MIT Press, Cambridge (1992)Google Scholar
  25. Merleau-Ponty, M.: The experience of the body and classical psychology. In: Fraser, M., Greco, M. (eds.) The Body: A Reader, pp. 52–54. Routledge, New York (2005)Google Scholar
  26. Nakamura, L.: Race in/for cyberspace: Identity tourism and racial passing on the Internet. In: Vitanaz, V. (ed.) CyberReader, 2nd edn. Allyn & Bacon, New York (1999)Google Scholar
  27. Schultze, U., Leahy, M.M.: The avatar-self relationship: Enacting presence in second life. In: ICIS 2009 Proceedings. Presented at the International Conference on Information Systems, Phoenix (2009). Retrieved from. http://aisel.aisnet.org/icis2009/12
  28. Sotirin, P.: Becoming-woman. In: Stivale, C.J. (ed.) Gilles Deleuze: Key Concepts, pp. 98–109. McGill-Queen’s University Press, Montreal (2005)Google Scholar
  29. Svendsen, L.: Fashion: A Philosophy. Reaktion Books, London (2006)Google Scholar
  30. Turkle, S.: Life on the Screen: Identity in the Age of the Internet. Simon & Schuster, New York (1995)Google Scholar
  31. Weiss, G.: Body Images: Embodiment as Intercorporeality. Routledge, New York (1999)Google Scholar
  32. Wise, J.M.: Assemblage. In: Stivale, C.J. (ed.) Gilles Deleuze: Key Concepts. McGill-Queen’s University Press, Montreal (2005)Google Scholar

Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  1. 1.School of Visual ArtsPennsylvania State UniversityUniversity ParkUSA

Personalised recommendations