A Standard for Digital Signage Privacy

  • Harley Lorenz Geiger
Part of the Human-Computer Interaction Series book series (HCIS)


Privacy controls are essential for digital signage to maintain consumer trust as the medium continues to assimilate identification and interactivity technologies. Unless the industry adopts robust self-regulation, it is likely to face consumer backlash and reactive government regulation that may stifle innovation. The digital out-of-home industry as a whole should commit to comprehensive privacy standards based on the Fair Information Practices.


Digital Signage Privacy Policy Privacy Protection License Plate Facial Recognition System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



An earlier version of this paper was first published by the Center for Democracy & Technology in March 2010 (available at This paper formed the basis of a set of digital signage privacy standards I wrote for the Digital Signage Federation, a U.S.-based trade association, in February. 2011 (available at


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Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  1. 1.Center for Democracy & Technology (CDT)WashingtonUSA

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