Scent Marketing: Making Olfactory Advertising Pervasive

  • Bernadette Emsenhuber
Part of the Human-Computer Interaction Series book series (HCIS)


Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems are becoming a standard interior of commercial locations as well as public places and are gaining in importance for human computer interaction. A historical, physiological and psychological overview shed a light on different aspects of scent marketing. Current scent marketing technology puts the relevance of olfactory communication for pervasive advertising and human-computer interaction up for discussion and constitutes prospectively technological challenges for olfactory human-computer interaction.


Olfactory Epithelium Olfactory Stimulus Body Odor Olfactory Information Musk Deer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



This work is supported under the FFG Research Studios Austria program under grant agreement No. 818652 DISPLAYS (Pervasive Display Systems).


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Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  1. 1.Johannes Kepler UniversityLinzAustria

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