Ambient Persuasion in the Shopping Context

  • Wolfgang Reitberger
  • Alexander Meschtscherjakov
  • Thomas Mirlacher
  • Manfred Tscheligi
Part of the Human-Computer Interaction Series book series (HCIS)


In this chapter, we give an overview on the use of pervasive computing to persuade customers in the shopping context and therefore present novel approaches towards Pervasive Persuasive Advertising. We synthesize the results of three studies, each of which lasted several days and was conducted with situated prototypes in actual shopping environments. The aim of these prototypes was to influence the customers’ shopping behavior by means of persuasive strategies and to ultimately improve the overall shopping experience. Based on these studies, we give a characterization of the shopping context and propose a contextually adequate persuasive strategy based on striking the balance between engagement and unobtrusiveness.


Retail Store Pervasive Computing Shopping Behavior Shopping Experience Shopping Environment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  • Wolfgang Reitberger
    • 1
  • Alexander Meschtscherjakov
    • 1
  • Thomas Mirlacher
    • 1
  • Manfred Tscheligi
    • 1
  1. 1.University of SalzburgSalzburgAustria

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