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Rural Communities and Pervasive Advertising

  • Nick Taylor
  • Keith Cheverst
Chapter
Part of the Human-Computer Interaction Series book series (HCIS)

Abstract

Digital signage is most commonly seen in urban environments targeting large groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated ‘in the wild’. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community.

Keywords

Digital Signage Post Office News Item Public Display Digital Display 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Notes

Acknowledgments

This work was supported by a Microsoft European PhD Scholarship. We would also like to thank Chris Conder and the continually helpful and enthusiastic residents of Wray.

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Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  1. 1.Culture Lab, School of Computing ScienceNewcastle UniversityNewcastleUK
  2. 2.Lancaster UniversityLancasterUK

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