Assessing the subjective added value of value nets: Which network strategies are really win-win?

Abstract

As manufacturing companies increasingly focus on their core business, the interest in the utilisation of external services provided by system suppliers and service companies increases. Currently an increasing number of services are purchased from service supply networks. Furthermore, globalisation, complexity of technological innovations and demand for integrated solutions also create need for networking and collaboration. Establishing or improving the performance of the networked service providers, the value net, is a long-term effort, requiring the build up of trust between the partners. The necessary condition of moving from a subcontractor relationship to a strategic network or partnership is the sharing of the view of joint gains in a prospective value net. How do we then evaluate the added value of moving to a new partnership? What network strategies provide the win-win network solution? This paper is a tentative effort in answering these questions based on Decision Analysis.