Abstract
Delivering contracted performance levels for service based on the sustainment of complex engineering systems is a necessary but not sufficient condition for user satisfaction. Service is received in a context that is shaped by the state of mind of the customer—perceptions, biases, memories, intentions and patterns of thinking. Service teams need to understand the “mind of the customer”, complementing the “voice of the customer” used in requirements development. The chapter considers how service solutions are designed and suggests that the state of mind of the customer needs greater consideration during solution development. The service team functions in the social dimension to understand the customer’s mind and harmonises the service solution. The dominant thinking style in social space is characterised as “service thinking”, complementing the system thinking style which dominates in the conceptual space of product-service systems.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
P. Alford, Copy giant sees sense in services. The Australian, 10 June 2009 p. 26
P. Allen, S. Higgins, P. McRae, H. Schlaman, Service orientation (Cambridge University Press, Cambridge, 2006)
T. Alonso-Rasgado, G. Thompson, A rapid design process for total care product creation. J. Eng. Des. 17(6), 509–531 (2006)
T. Alonso-Rasgado, G. Thompson, B.-O. Elfstrom, The design of functional (total care) products. J. Eng. Des. 15(6), 515–540 (2004)
J.C. Aurich, C. Fuchs, C. Wagenknecht, Life cycle oriented design of technical Product Service Systems. J. Clean Prod. 14, 1480–1494 (2006)
L. Bertalanffy, Modern theories of development: An introduction to theoretical biology (Harper, New York, 1962). (originally published in 1933 in German)
W.E. Bijker, Of bicycles, bakelites, and bulbs: Toward a theory of sociotechnical change (MIT Press, Cambridge, 1995)
W.E. Bijker, P.T. Hughes, T.J. Pinch, The social construction of technological systems (MIT Press, Cambridge, 1987)
B.S. Blanchard, Logistics engineering and management, 5th edn. (Prentice Hall, Upper Saddle River, 1998)
H.-J. Bullinger, K.-P. Fahnrich, T. Meiren, Service engineering—Methodological development of new service products. Int. J. Prod. Econ. 85, 275–287 (2003)
P. Checkland, Soft systems methodology: A thirty year retrospective. Syst. Res. Behav. Sci. 17, S11–S58 (2000)
P. Checkland, A. Casar, Vicker’s concept of an appreciative system: A systematic account. J. Appl. Syst. Anal. 13, 3–17 (1986)
L. Cozzolino, The neuroscience of human relationships (WW Norton & Company, NY, 2006)
A. Damasio, The somatic marker hypothesis and the possible functions of the prefrontal cortex. Phil. Trans. Roy. Soc. Lond. Ser. B (Biol. Sci.) 151, 1413–1420 (1996)
A. Damasio, The feeling of what happens: Body, emotion and the making of consciousness (Vintage Books, London, 2000)
J. Decety, T. Chaminade, When the self represents the other: A new cognitive neuroscience view on psychological identification. Conscious Cogn. Int. J. 12, 577–596 (2003)
C. Frith, Attention to action and awareness of other minds. Conscious Cogn. Int. J. 11, 481–487 (2002)
V. Gallese, C. Keysers, G. Rizzolati, A unifying view of the basis of social cognition. Trends Cogn. Sci. 8(9), 396–403 (2004)
S. Greenfield, The quest for identity in the 21st century (Hodder & Stoughton, London, 2008)
A. Griffin, J.R. Hauser, The voice of the customer. Mark. Sci. 12(1), 1–27 (1993)
J.R. Hackman (ed.), Groups that work (Jossey-Bass, San Francisco, 1990)
E. Hollnagel, D.D. Woods, Cognitive systems engineering: New wine in new bottles. Int. J. Man. Mach. Stud. 18, 583–600 (1983)
E. Hutchins, Cognition in the wild (MIT Press, Cambridge MA, 1995)
S. Johnstone, A. Dainty, A. Wilkinson, In search of “product-service”: Evidence from aerospace, construction and engineering. Serv. Ind. J. 28(6), 861–875 (2008)
S. Johnstone, A. Dainty, A. Wilkinson, Integrating products and services through life: An aerospace experience. Int. J. Oper. Prod. Manag. 29(5), 520–538 (2009)
M.W. Maier, E. Rechtin, The art of systems architecting (CRC Press, Boca Raton FL, 2002)
R. Milo, S. Itzkovitz, N. Kashtan, R. Levitt, S. Shen-Orr, I. Ayzenshtat, M. Sheffer, U. Alon, Superfamilies of evolved and designed networks. Science 303, 1538–1542 (2004)
N. Morelli, Developing new product service systems (PSS): Methodologies and operational tools. J. Clean Prod. 14, 1495–1501 (2006)
National Audit Office, Transforming logistics support for fast jets. Report by the Comptroller and Auditor General, UK. HC 825 Session 2006-2007 (2007)
A. Neely, Exploring the financial consequences of the servitization of manufacturing. Oper Manag Res. doi: 10.1007/s12063-009-0015-5 (2008)
I.C.L. Ng, R. Maull, N. Yip, Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry. Eur. Manag. J. 27, 377–387 (2009)
R. Ramaswamy, Design and management of service processes (Addison-Wesley, Reading, 1996)
J. Rasmussen, A. Pejtersen, L. Goodstein, Cognitive systems engineering (Wiley, New York, 1994)
E. Rechtin, Systems architecting, creating and building complex systems (Prentice-Hall, Englewood Cliffs, 1991)
G. Rizzolatti, L. Fogassi, V. Gallese, Neurophysiological mechanisms underlying the understanding and the imitation of action. Nat. Rev. Neurosci. 2, 661–670 (2001)
T. Sakao, Y. Shimomura, Service engineering: A novel engineering discipline for producers to increase value combing service and product. J. Clean Prod. 15, 590–604 (2007)
E. Salas, M.A. Rosen, C.S. Burke, G.F. Goodwin, S.M. Fiore, in The making of a dream team: When expert teams do best, ed. by K.A. Ericsson et al. Handbook of expertise and expert performance (Cambridge University Press, Cambridge, 2006)
M. Shaw, D. Garlan, Software architecture: Perspectives on an emerging discipline (Prentice-Hall, Englewood Cliffs, 1996)
L.G. Shostack, How to design a service. Eur. J. Mark. 16(1), 49–63 (1982)
D.J. Siegel, The developing mind (The Guildford Press, New York, 1999)
D.J. Siegel, The mindful brain (W W Norton & Company, New York, 2007)
N. Stanton, P. Salmon, G. Walker, C. Baber, D. Jenkins, Human factors methods: A practical guide for engineering and design (Ashgate Publishing, Aldershot, 2005)
US Department of Defense, DoD architectures framework version 2.0. www.defenselink.mil/cio-nii/docs/DoDAF%20V2%20-%20Volume%201.pdf. Accessed 6 Nov 2009 (2009)
G. Vickers, The art of judgement (Chapman and Hall, London, 1965)
S. Williams, Business process modeling improves administrative control. Automat Dec, pp 44–50 (1967)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag London Limited
About this chapter
Cite this chapter
Wood, L.A., Tasker, P.H. (2011). Service Thinking in Design of Complex Sustainment Solutions. In: Ng, I., Parry, G., Wild, P., McFarlane, D., Tasker, P. (eds) Complex Engineering Service Systems. Decision Engineering. Springer, London. https://doi.org/10.1007/978-0-85729-189-9_21
Download citation
DOI: https://doi.org/10.1007/978-0-85729-189-9_21
Published:
Publisher Name: Springer, London
Print ISBN: 978-0-85729-188-2
Online ISBN: 978-0-85729-189-9
eBook Packages: EngineeringEngineering (R0)