Cognitive Mode Determination



Dedicated readers who have mastered the decoupling formulas in  Chap. 4 may still be wondering why it is worth the effort. The present chapter will show that decoupled attitudes make for simpler expressions when they are combined with the functions to form cognitive modes.


Cognitive Mode Principal Mode Mode Score English Letter Perception Domain 

Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  1. 1.Stanford University, ME Design GroupStanfordUSA

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