Decoupling the Attitudes

  • Douglass J. Wilde


This chapter shows how to decouple the attitudes, an activity whose procedure or even purpose may not be at all clear to most readers. It is therefore essential to explain here not only what is meant by “coupling” but also why undoing it is well worth the effort.


Attitude Score Opposite Variable Attitude Pair Subsidiary Capital Perception Domain 
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Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  1. 1.ME Design GroupStanford UniversityStanfordUSA

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