Organisational Impacts of Multimedia Information Systems
About one hundred and fifty years ago the industrial world experienced a profound change: the ‘Industrial Revolution’. The industrial world had changed from small shops, family farms and craftspeople to new industries. Factories, railroads and steam engines allowed materials to be produced and moved more rapidly and cheaply, and over greater distances. Entire new industries came into existence (Chandler, 1977). New organisational forms emerged to take advantage of economies of scale in production and transportation. Nowadays we are witnessing a convergence of information and communication systems into multimedia information systems which increasingly affect how people and organisations work. This era is often termed the ‘Information Revolution’ because the organisations that benefit most will be those that take advantage of new multimedia technologies to integrate the work of people within organisations, to establish new links to organisations, to build ‘virtual organisations’, and to allow more efficient use of knowledge, services and ‘economies of space’. Malone and Rockart (1993) show that the changes take place in three categories: substitution, increased use, and new structures. Regarding organisational use of multimedia information systems, we are witnessing changes within organisations in these three dimensions as well. The case study discussed in this chapter provides some evidence regarding changes in organisational competencies and skills.
KeywordsFinancial Service Organisational Change Multimedia Technology Business Banker Organisational Impact
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