Abstract
Early in 1993 Viacom and a major telephony carrier formed a joint venture to trial interactive television (ITV) in Castro Valley, California. During the fall of 1994, it was decided not to complete this trial. Both companies decided, given what had already been learned planning for the ITV trial and the emerging strength of the Internet and the World Wide Web, that it would be more effective to focus on CD-ROMs, proprietary on-line services, and the Internet, including the World Wide Web, where many of the interactive applications that had been planned for ITV could be actually implemented and made available to large numbers of users. This paper discusses the interactive systems, and economic environments along with major issues, intellectual property rights, and Viacom’s current direction.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1997 Kluwer Academic Publishers
About this chapter
Cite this chapter
Hartwick, G.G. (1997). From Interactive Television to Internet Applications. In: Chang, SF., Anastassiou, D., Eleftheriadis, A., Pavlik, J.V. (eds) Video on Demand Systems. Springer, Boston, MA. https://doi.org/10.1007/978-0-585-28766-9_10
Download citation
DOI: https://doi.org/10.1007/978-0-585-28766-9_10
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-9949-0
Online ISBN: 978-0-585-28766-9
eBook Packages: Springer Book Archive