Technology and Cultural Revenge

  • Don Ihde
Part of the Contributions to Phenomenology book series (CTPH, volume 16)


Of all the cultural products of Euro-American recent history, technoscience is probably the most powerful. No nation has ever successfully colonized the world, nor gotten its language to be the lingua globale, nor even gotten its arts universalized. But technoscience is a world phenomenon which has englobed the earth. In this essay I focus upon one particularly powerful strand of contemporary technoscience—its “image” and communications technologies—which play an especially important cultural role in a technologically englobed earth. We are all familiar with and use them: television, cinema, telephonic and computer networks, even the newer “fax” technologies. Correlated with these image and communications technologies, I focus upon the emergence of what I call pluriculture, a unique form of late modern crossculturality. And, within pluriculture, I shall examine a set of theses around “technology and cultural revenge.”


Popular Culture Naval Design Metaphysical Tradition Native American Culture Culture Fragment 
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  1. 1.
    This article was published previously as “La technologia e la vendetta della culturea,” Paradigmi: Rivista di critica filosofia Anno X,n. 30, 1992.Google Scholar

Copyright information

© Kluwer Academic Publishers 1994

Authors and Affiliations

  • Don Ihde
    • 1
  1. 1.Suny Stony brookUSA

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