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Marketing Health Care: Ethical Challenge to Physicians

  • Stuart F. Spicker
Part of the Philosophy and Medicine book series (PHME, volume 29)

Abstract

Physicians and the public are becoming uneasy, if not hostile, toward the idea of health care marketing [1, 2, 5, 7, 12, 24, 37]. Yet virtually everyone agrees that certain aspects of managing the practice of medicine and the other health professions belong to the realm of business -that health and medical care share certain similarities with other services and goods that are provided in an open market economy in which expenditures are determined by the product of cost and volume.

Keywords

Health Care Service England Journal National Health Insurance Scheme Federal Trade Commission Health Care Plan 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© D. Reidel Publishing Company 1988

Authors and Affiliations

  • Stuart F. Spicker
    • 1
  1. 1.School of MedicineUniversity of Connecticut Health CenterFarmington

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