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Marketing Health Care: Ethical Challenge to Physicians

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Book cover The Physician as Captain of the Ship

Part of the book series: Philosophy and Medicine ((PHME,volume 29))

Abstract

Physicians and the public are becoming uneasy, if not hostile, toward the idea of health care marketing [1, 2, 5, 7, 12, 24, 37]. Yet virtually everyone agrees that certain aspects of managing the practice of medicine and the other health professions belong to the realm of business -that health and medical care share certain similarities with other services and goods that are provided in an open market economy in which expenditures are determined by the product of cost and volume.

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Author information

Authors and Affiliations

  1. School of Medicine, University of Connecticut Health Center, Farmington, Connecticut

    Stuart F. Spicker

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  1. Stuart F. Spicker
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Editor information

Editors and Affiliations

  1. University of North Carolina School of Medicine, Chapel Hill, North Carolina, USA

    Nancy M. P. King , Larry R. Churchill  & Alan W. Cross ,  & 

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© 1988 D. Reidel Publishing Company

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Spicker, S.F. (1988). Marketing Health Care: Ethical Challenge to Physicians. In: King, N.M.P., Churchill, L.R., Cross, A.W. (eds) The Physician as Captain of the Ship. Philosophy and Medicine, vol 29. Springer, Dordrecht. https://doi.org/10.1007/978-0-585-27589-5_9

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  • DOI: https://doi.org/10.1007/978-0-585-27589-5_9

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-1-55608-044-9

  • Online ISBN: 978-0-585-27589-5

  • eBook Packages: Springer Book Archive

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