Designing Health Promotion Programs for Latinos

  • Felipe G. Castro
  • Kathryn Coe
  • Sara Gutierres
  • Delia Saenz
Part of the The Plenum Series in Culture and Health book series (PSCH)


In this chapter we examine strategies in program design that include the politics of working with Latino1 communities. We also examine strategies for reaching hard-to-reach members of this population, for enhancing program effectiveness (effect size), and for maintaining initial gains in healthy behavior change. Our views are based on prior health promotion studies including our recent study, “Compañeros en la Saltier” (Partners in Health), which is a church-based study of cancer-risk reduction among Latinas, that is, Latino women.2 Health promotion in Latino populations is challenging, particularly when working with Latinos who live in low-income, disrupted communities where many unhealthy environmental conditions compete with efforts at health promotion. This challenge calls for a deeper understanding of the cultural, social, and psychological factors that must be addressed in designing potent and effective programs that succeed in promoting sound health in various Latino populations.


Health Promotion Program Latino Population Mexican American Woman Latino Woman Folk Belief 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Plenum Press, New York 1996

Authors and Affiliations

  • Felipe G. Castro
    • 1
  • Kathryn Coe
    • 2
  • Sara Gutierres
    • 3
  • Delia Saenz
    • 1
  1. 1.Department of Psychology and Hispanic Research CenterArizona State UniversityTempe
  2. 2.Hispanic Research CenterArizona State UniversityTempe
  3. 3.Social and Behavioral Sciences and Hispanic Research CenterArizona State UniversityTempe

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