Abstract
Recent developments in the theory of internationalization have paid increasing attention to networks as organizational forms that can combine unity with differentiation inside a global value chain. This combination is nowadays a crucial factor for successful strategies, especially in international markets. In conditions of great complexity, a good entrepreneurial strategy is required to unify the targets and resources of a great numbers of independent firms or controlled subsidiaries all over the international value chain. But it is also crucial a differentiated implementation of the strategy in each national market and in each local area.
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Rullani, E. (1993). Networks and Internationalization: Managing Complexity Through Knowledge. In: Zan, L., Zambon, S., Pettigrew, A.M. (eds) Perspectives on Strategic Change. Springer, Dordrecht. https://doi.org/10.1007/978-0-585-27290-0_4
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