Mainstays of Social Engagements

  • Charles Ehin


Let’s take a closer look at Searls’ interdependent market features: transactions,conversations, and relationships. These market features are the mainstays of social engagement and are present in individual and group identity dynamics. Figure 2.1 depicts the interdependence of the three factors. This model can also be a tool for observing social engagement at any level. It’s appropriate for not only the interactions of two individuals, but also working teams, entire organizations, and extended worldwide networks. You can even apply this model to how individual identities develop and are maintained.


Network Member Evolutionary Psychology Social Engagement Individual Identity Organizational Goal 
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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Charles Ehin
    • 1
  1. 1.Westminster CollegeSalt Lake CityUSA

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