It is common knowledge that employees’ motivation and sense of identification are key to a company’s success. The difference between companies lies in the energy with which these aspects are actually lived out. In this chapter, we look at employees and corporate culture. The growth of the hidden champions means they create numerous new jobs, particularly in foreign markets and for highly qualified employees. How do the hidden champions approach factors such as performance, sickness, employee turnover, and flexibility? We will see that they practice traditional values. Scant human resources and decentralization ensure high productivity and performance transparency. The hidden champions’ predominantly rural locations create a special relationship between employers and employees. Recruiting highly qualified employees in a global context presents the hidden champions with new challenges.