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Customers, Products, Services

  • Hermann Simon
Chapter

The hidden champions have extremely close relationships with their customers, due to the complexity of the products and services they offer. Three quarters of the companies practice direct sales. Five times as many employees in hidden champion companies have regular contact with customers than in large corporations, leading to the pronounced closeness.

Keywords

Large Corporation Customer Orientation Market Leader Customer Contact Direct Sale 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Hermann Simon 2009

Authors and Affiliations

  1. 1.Simon - Kucher & PartnersBonnGermany

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